Flora Growth’s MIND Naturals Launches New Skincare Line Ahead of Luxury Brand Conference in New York | National

FORT LAUDERDALE, Florida and TORONTO–(BUSINESS WIRE)–May 4, 2022–

Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading cultivator and manufacturer of global cannabis products and brands, today announced the launch of a new skincare line under its brand, MIND Naturals (“Mind”), ahead of the Luxury Meets Cannabis conference ( LMCC ) At New York.

This press release is multimedia. See the full version here: https://www.businesswire.com/news/home/20220504005194/en/

Inspired by its Colombian roots, the second most biodiverse region in the world, Mind harnesses the superfruits and nutrients native to Colombia for its new line of CBD-free skincare products. The Roots collection includes face washes, eye creams, moisturizers, masks, serums, toners and mists, all made with natural ingredients that are paraben-, sulfate-, dye- and cruelty-free and packaged in environmentally friendly plants or plants. containers made from sugar cane.

A highlight of the new range is Mind’s Cacay Oil + Avocado Butter moisturizer, which was recognized as a finalist in the Natural & Organic category at Cosmoprof Bologna 2022 in Italy in April 2022. In September 2021, Mind has also been recognized as a forward-thinking brand at the 18th Annual Cosmoprof North America in Las Vegas, with their CBD Rich Moisturizer winning the CosmoTrend Award for Sustainable Packaging.

“This is a very exciting launch from MIND Naturals and Flora – the US skincare market alone presents a unique opportunity to grow all-natural skincare brands, with revenue annual approximately $17.6 billionsaid Flora Growth CEO Luis Merchan. “Consumers of all ages, ethnicities, and genders can benefit from an investment in skincare, and a clean skincare regimen is key to balance and wellness. We look forward to share these new Mind products with attendees at the Luxury Meets Cannabis conference in New York.

Mind will be exhibiting the Roots and CBD collections for attendees to sample at the upcoming Luxury Meets Cannabis conference May 5-6 in New York City. LMCC is the first-of-its-kind B2B trade event connecting premium CBD, hemp and cannabis brands – and their founders – with leading consumer retailers, global media, leading dispensaries and investors focused on health, beauty and well-being. The MIND team will also be offering experiences including hand massages and product giveaways throughout the conference. Flora will also showcase its consumer brands, JustCBD, Vessel and Stardog Loungewear, at the conference.

Flora intends to schedule meetings with interested media and potential partners to discuss the new Roots Collection from MIND Naturals and the importance of skincare with natural ingredients.

About Flora Growth Corp.

Flora is building a connected, design-driven collective of plant-based wellness and lifestyle brands, designed to deliver one of the world’s most compelling customer experiences, one community at a time. As operator of one of the largest outdoor cannabis cultivation facilities, Flora relies on natural and cost-effective cultivation practices to supply cannabis derivatives to its various business divisions of cosmetics, hemp and food and beverages. To visit www.floragrowth.com or follow @floragrowthcorp on social media [media] for more information.

Caution Regarding Forward-Looking Statements

This document contains forward-looking statements. Additionally, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from information currently available to us. These forward-looking statements relate to future events or our future performance, including: expected future revenues; the proposed acquisition of Vessel; the financial performance of the vessel; our financial performance and projections; our revenue and earnings growth; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use words such as “may”, “should”, “expect”, “anticipate”, “intend”, “estimate ‘, ‘believes’, ‘plans’, ‘projected’, ‘predicts’, ‘potential’ or ‘hopes’ or the negative of these or other similar terms. When evaluating these forward-looking statements, you should consider a variety of factors, including: our ability to change the direction of the Company; our ability to keep pace with new technologies and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statements. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions to our subject. We undertake no obligation to publicly update or revise any forward-looking statement, whether due to uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by us or our representatives not occurring, except as required by applicable law.

Show source version on businesswire.com:https://www.businesswire.com/news/home/20220504005194/en/

CONTACT: Investor Relations Contact:

James Williams

james.williams@floragrowth.comPublic Relations:

Cassandra Dowell

+1 (858) 221-8001

flora@cmwmedia.com

KEYWORD: FLORIDA UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: HEALTH SPECIALTY CONSUMER FITNESS & NUTRITION COSMETICS OTHER CONSUMERS RETAIL OTHER HEALTH

SOURCE: Flora Growth Corp.

Copyright BusinessWire 2022.

PUBLISHED: 05/04/2022 07:05 AM/DISC: 05/04/2022 07:06 AM

http://www.businesswire.com/news/home/20220504005194/en

Donovan B. Sanford