Giorgio Armany perfumes the Dooh scene in Dubai with the new feminine perfume Si Passione | INSITE OOH multimedia platform

The big name in fashion, beauty and cosmetics Giorgio Armani hit the DOOH scene in Dubai by presenting his new fragrance for women “Si, Passione”.

The new eau de parfum for women highlights a fruity floral fragrance with sparkling notes of rose and woody vanilla created only for passionate, feminine and free women.

The fragrance’s remarkable red theme captures the essence of passion in Giorgio Armani’s unique style, presenting an irresistible combination of grace, strength and independent spirit.

The new limited campaign was seen during the third week of June on digital screens occupying prominent locations in Dubai.

Italian fashion designer Giorgio Armani is a fashion icon. Over the years, Armani has expanded to include hotels and restaurants in its vast empire. Famous for his sharp, clean and tailored menswear lines, Armani is recognized as the most successful designer Italy has ever produced. His brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior and Armani Exchange. The brand uses the association of the Armani name with haute couture, benefiting from its prestige in the fashion industry.

Donovan B. Sanford