Is Billie Eilish perfume cruelty-free?
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The party is over for beauty brands that still test on animals! That’s the message singer and longtime vegan Billie Eilish is sending now that her vegan fragrance brand, Eilish, has joined PETA’s Global Beauty Without Bunnies list of cruelty-free products and is set to feature our logo. . The release of the amber and vanilla scent is the latest animal-friendly milestone for the singer, whose vegan activism earned her our 2021 Personality of the Year award.
Eilish still uses her massive platform, including an Instagram following of over 100 million, to help animals. Her ‘Happier Than Ever’ world tour also promoted the environmental benefits of going vegan with the help of her mother, Maggie Baird.
Every year, mainly in China but also in the European Union and elsewhere, hundreds of thousands of rabbits, mice, guinea pigs, rats and other animals are subjected to archaic, unreliable and deadly tests for cosmetics and personal care products. personal. In these gruesome tests, experimenters apply cosmetics and ingredients to animals’ sensitive eyes and raw skin and pump substances into their lungs and stomachs to determine how much is needed to kill them. While most of this animal testing is done in China, after years of work by PETA, that country now allows the sale of many imported cosmetics and personal care products, such as shampoo, body wash, lotion. and makeup. without be tested on animals. But recently, the EU has started requiring testing for certain ingredients again, a move PETA has been working tirelessly against.
Eilish is just the latest in a long line of celebrities bringing animal-friendly beauty lines to consumers. Others include FLOWER Beauty by Drew Barrymore, Rare Beauty by Selena Gomez, Kesha Rose by Kesha, and more.
Find out if your favorite celebrity-owned beauty brand is on our list by searching our database:
Search our Beauty Without Rabbits database