Olive Natural Skincare’s Eco-Friendly Mission Continues After Launching First Recyclable Packaging
Founded in 2001, Olive Natural Skincare is a New Zealand-based company that offers natural skin care and baby care products.
Recently, the company announced that its business operations have been certified Zero Carbon by the independent agency Ekos in New Zealand. The Ekos Zero Carbon certification guarantees that the operation has measured and offset 100% of its CO2 emissions.
Talk to CosmeticDesign-AsiaCEO Mark Green said the company’s sustainability journey is a big project. “It’s really a journey for us – no real beginning or real end.”
The company has multiple goals such as reducing its electricity consumption and eventually converting to alternative energy sources like solar.
Olive is also set to launch its new eco-friendly packaging designs, which are almost entirely recyclable, with the exception of the pump components.
Green told us that the company was extremely happy with the new recyclable packaging but that it is continuing its development of sustainable packaging.
“We’re pretty much at the forefront of what people can achieve these days with recyclable packaging, but now we’re looking more at using recycled plastic.”
However, moving away from virgin plastic has led to challenges the company didn’t expect.
“It was harder than I thought. Recycled plastic is really hard to come by, so we explored getting our own blow molder to make our own bottles and find our own source of recycled plastic pellets. If we just blew a size and a shape, I think we could probably do it reasonably efficiently,” said Green.
Another packaging solution the natural beauty company is exploring is bioplastic, but also approaches it with some caution.
“We are looking at bioplastics, which are made from renewable resources, so we are a bit hesitant. We don’t want to end up using resources that result in the felling of rainforests so other crops can grow until we can get our bioplastics,” said Green.
The company has explored the use of bioplastics made from waste from other industries such as food.
“We have seen some interesting work being done with sugar cane. We have a certain interest in going in that kind of direction,” said Green.
‘Forward and upward’
After being acquired two years ago, Olive embarked on an ambitious plan to enter the American market. However, his plans were derailed as they coincided with the COVID-19 outbreak.
“For the first 12-18 months we were knocked down by COVID as we tried to establish ourselves in a new market. It’s mostly behind us now – up and up,”said Green.
Today, the brand is well represented in the United States, with a presence in just under 3,000 outlets through the CVS and Rite Aid drugstore chains.
This year, the company hopes to expand further in the United States. It is currently in talks with a major retail chain that would help it significantly expand its presence in the country.
“They are very interested in our positioning and our products. The opportunity would be absolutely huge for us,” said Green.
Additionally, the company hopes to expand into the natural and organic retail business in the United States.
Olive currently focuses on offline retail in the United States, but has an online presence in the form of its own official website and Amazon.
“Right now we’re more geared towards traditional retail, but I think in three to five years online would be extremely important to us,”said Green.